Press Release: “Talk About It” Drug Prevention Campaign to Expand Across Missouri

Contact: Brandon Costerison
314-962-3456 ext 315

(St. Louis) This morning the National Council on Alcoholism and Drug Abuse-St. Louis Area (NCADA) and the St. Louis Division of the Drug Enforcement Administration announced the state-wide expansion of the “Talk About It” campaign. Talk About It gives families the tools and resources they need to have effective conversations with their kids about drugs and alcohol.

“We have had an amazing response to the Talk About It campaign here in St. Louis,” stated Nichole Dawsey, Executive Director of NCADA. “Expanding the campaign throughout the rest of the state is critical if we want to prevent substance misuse and addiction before it starts.”

The Talk About It campaign ( is designed to help parents and caregivers navigate conversations with young people about alcohol and other drugs by providing free, age appropriate talking kits.

Dawsey continues, “Parents are often apprehensive when it comes to talking about substances with their kids. They are worried they might say the wrong thing or they feel so awkward that they just avoid the conversation entirely. Many don’t know that you can actually have these conversations as early as Pre-K. And research has shown that these conversations can cut the risk of future misuse in half. The evidence is clear: Talking works.”

“Prevention is a valuable component to the Drug Enforcement Administration’s unrelenting efforts to fight illicit drug use,” said Special Agent in Charge William J. Callahan of the St. Louis Division. “The DEA strongly supports the Talk About It Campaign at both a local and national level. We are pleased NCADA has chosen Red Ribbon Week, a week the DEA recognizes drug prevention efforts in honor of DEA Special Agent Kiki Camarena, to roll out this statewide expansion.”

NCADA encourages families to visit to access free, age appropriate talking kits and start the conversation.

NCADA is a community health organization that works to prevent and reduce the harms associated with alcohol and other drugs through education, intervention, and advocacy.

Categories: News

Dispose of Rx Meds

Ask a Counselor

About Heroin?

Sign-up for
The Key Newsletter

Get the Facts

Donate Now